Want To Continue The Positive Trend Of Global Sales, Renault Do This Way

Dacia Spring EV. (Doc. Renault Group)

Renault recorded sales of 549,099 units in the first quarter, up 2.6 percent compared to the previous year globally. This indicates the optimism of this French automotive manufacturer against the continuation of the trend.

The company believes sales will continue to increase along with the launch of a number of new models. Renault took a strategic step by cutting production costs on the latest models rather than lowering its selling price.

Of course, this policy is different from Tesla, which decided to cut the selling price in several markets.

"We managed to significantly lower the costs of our new models providing higher margins for us at a more friendly price for customers," said Renault Group Chief Finance Officer Thierry Pieton, quoted by Automotive News, Thursday, April 25.

Renault has launched Renault 5 at a price of 25,000 euros (approximately IDR 433.8 million) and plans to accelerate the transition to electric cars by releasing six new models this year. Renault 5 E-Tech will come in three different electric motor configurations, with 70 kW, 90 kW, or 110 kW, as well as a battery with a maximum capacity of 52 kWh that can reach the WLTP range of up to 400 km (249 miles).

Interestingly, Renault 5 can pull the trailer up to 500kg capacity and will be available with a 40 kWh battery that offers a range of 300 km.

Other brands under Renault Group, such as Dacia, also present an increase in the Spring EV model at a price of 20,000 euros (equivalent to IDR 347.1 million) and will be available for sale in the second half of 2024.

Pieton reiterated Renault's belief in meeting the EU's target of reducing new carbon emissions by 2025 through increased sales of electric and hybrid vehicles. "Although the electric vehicle market is slightly slower than expected two years ago, it is still growing," Pieton added.