Presenting Korean Drama Short Films, Carro's Unique Way To Get The Heart Of Used Car Consumers

Short Film Carro/Carro Indonesia

JAKARTA - As a used car buying and selling platform based in Singapore and now in Indonesia, Carro has taken a unique approach to attracting potential consumers following its eight-year celebration of its presence in the automotive industry.

Carro presents a short Korean drama film that tells the story of a boy in a family who finds his true love. However, conflict arises when his mother does not accept his child's choice. The film then shocked the audience with a classic horror scene from Thailand that caused fear when the truth hidden in the garage was revealed.

"By taking advantage of the audience's interest in dramas, we present our advertisements as if they were drama films, while actually we want to convey that in the Carro brand, every drama is only for advertising purposes, and that the used car we offer is a quality vehicle without problems and is almost comparable to a new vehicle., "said Total Head of Marketing Carro, in an official statement received by VOI, Monday, October 30.

These digital short films are the result of cross-border collaboration. Everything was filmed in Malaysia by a joint team from Singapore and Malaysia, with original actors and crew coming from Thailand and South Korea.

In line with the achievement of a positive EBITDA of 4 million US dollars and with more than 4,500 employees throughout the Asia-Pacific region throughout the physical year 2023, Carro plans to continue campaigning for big things in the future.

Reviewing the eight-year journey, the Group's Co-Founder and CEO, Aaron Tan, expressed his pride for the achievements that have been achieved so far.

"I am very enthusiastic about facing the years ahead, where we will continue to contribute to more sustainable, secure, and accessible mobility solutions for everyone," concluded Aaron Tan.