MSMEs Become One Of The Barometers Of Economic Growth, Empowerment Is A Necessity

According to Prof. Ari Kuncoro, MSME is now one of the barometers of economic growth. (Photo: Antara)

DEPOK - University of Indonesia (UI) Chancellor Prof. Ari Kuncoro said micro, small and medium enterprises (MSMEs) are one of the barometers of the national economy. Therefore, the keyword is empowerment for MSME actors will be a strategic step.

"Empowerment of MSMEs is a strategic step in improving and strengthening the basic economic life of most Indonesians, particularly through the provision of employment and poverty alleviation," said Ari Kuncoro in his statement, Wednesday, June 23.

For this reason, UI in collaboration with partners in the e-commerce sector continues to develop MSMEs. Shopee is one of the marketplaces in Indonesia is also expected to be able to assist MSME players in increasing sales by utilizing the current digitalization era as a very massive promotional media.

"We hope that the collaboration with Shopee Indonesia can build synergy in the development and development of the local or national people's economy of SMEs on the UI campus to support the joint target of empowering SMEs in the digital era," he said.

All of this is in line with the collaboration developed by UI in the form of a pentahelix, namely the synergy between universities, industry, government, society, and the mass media.

Director of Shopee Indonesia Handhika Jahja said Shopee is committed to improving Indonesia's technology ecosystem by accelerating digital development and closing the gap for young talents, both in terms of quantity and quality.

"Realizing this commitment, we are proud to be collaborating with one of the best campuses in Indonesia, the University of Indonesia, in expanding and deepening the competence of local young talents that we have so that in the future they can contribute to the development of the technology industry that is beneficial to the wider community," he said.

This time the University of Indonesia said Prof. Ari Kuncoro collaborates with one of the leading e-commerce in Indonesia in an effort to empower MSMEs. He hopes that this effort will empower SMEs to become real artists.