Great! Glutinous Rice "Brownies" Chips Made By MSMEs In Sidoarjo Exported To Turkey

Great, the sticky rice “Brownies” chips made by SMEs in Sidoarjo are exported to Turkey. (Intermediate Photo)

JAKARTA – MSME products can also compete and be exported if we know how to. This is what happened to the glutinous rice "brownies" chips produced by SMEs from Sidoarjo which were exported to foreign countries. Their production penetrated the Turkish market.

A total of 1,500 packs of glutinous brownie chips with the trademark "It's Me Time" produced by small and medium industries from Sidoarjo, East Java, were sent to Istanbul on Thursday, June 10, for market testing and distribution licensing in Turkey.

The release of export products carried out physically and online from Sidoarjo and Istanbul, are trade promotion innovations to encourage the strengthening of Indonesian exports to support economic recovery in the midst of the COVID-19 pandemic.

“Turkey's positive economic growth of up to 7 percent in the first quarter of 2021, even though in the midst of a pandemic, this is an opportunity for Indonesian export products. For this reason, the Indonesian Consulate General continues to encourage collaboration between the Indonesian diaspora and MSMEs to penetrate the Turkish market, such as between the Young Indonesian Exporter Community (KEMI) Turkey and CV Bolu Ketan Mendut," said the Indonesian Consul General in Istanbul Imam As'ari in a written statement, Saturday, June 12, as reported by Antara.

MSME products from Sidoarjo, East Java, which were exported to Turkey were shown by the Indonesian Consul General in Istanbul, Imam As'ari. (Antara Photo)

Turkey is one of the export destinations targeted for “It's Me Time” glutinous rice brownies chips in addition to Australia, Singapore, and several other countries.

Consul General Imam hopes that the collaboration between the diaspora and MSMEs can shorten supply and distribution channels so that products become more competitive in the export market. This collaboration is also expected to facilitate access and market research as well as the introduction of Indonesian MSME products in the Turkish market.

In addition, Turkey is not only a final export destination for Indonesian MSME products but can also become a hub to enter the surrounding area, so that the market share achieved is greater. broad, he said.

The readiness of IKM CV Bolu Ketan Mendut led by Jalian Setiarso to enter the foreign export market cannot be separated from the support of various parties, from the Sidoarjo Regency Government, the Surabaya Export Center, the National Standardization Agency, Indonesian representatives, and Indonesian diaspora business actors abroad.

Also present in the export release event, the chairman of KEMI Turkey, Lenny Milla, who partnered with CV Bolu Ketan Mendut. On the occasion of a dialogue with the Regent of Sidoarjo Achmad Muhdlor Ali and his staff, Consul General Imam and Chairman of KEMI Turkey Lenny Milla also shared tips on penetrating the Turkish market. Imam did not forget to invite the Sidoarjo Regency Government and MSME business players to be able to participate in trade exhibition activities in Turkey in the latter half of 2021, such as Coffex Istanbul, Craft Istanbul, and OIC Halal Expo.

After Sidoarjo MSMEs exporting brownies chips, who else can export their products? We'll just have to wait and see if anyone can.