KUALA LUMPUR - The opening of the Jamu Haus Borneo herbal drink outlet in Kota Kinabalu marks the presence of herbal medicine from Indonesia in the State of Sabah, Malaysia.
The Minister of Agriculture, Fisheries and Food Industry of Sabah Datuk Jamawi Jaafar, accompanied by the Consul General of the Republic of Indonesia in Kota Kinabalu, Noorman Effendi, inaugurated the opening of the stall on Sunday (12/7).
According to the press statement of the Consulate General of the Republic of Indonesia (KJRI) Kota Kinabalu, which was received in Kuala Lumpur, Tuesday, the presence of the outlet supports the promotion of the Nusantara's signature herbal drink to the people of Sabah.
The existence of herbal drink outlets also supports the strengthening of Indonesian cultural and economic diplomacy through herbal medicine, which has been included in the list of intangible cultural heritage of humanity.
The United Nations Educational, Scientific and Cultural Organization (UNESCO) in 2023 included the health culture of herbal medicine in the Representative List of the Intangible Cultural Heritage of Humanity.
"Herbal medicine is not just a traditional drink, but part of the Indonesian cultural identity that reflects local wisdom, a healthy lifestyle, and the richness of the Indonesian archipelago's biodiversity," said the Indonesian Consul General in Kota Kinabalu.
"We hope that the presence of Jamu Haus can be a bridge that will strengthen the relationship between the Indonesian and Sabah people through culture, as well as open up opportunities for wider economic cooperation," he added.
He said that the KJRI Kota Kinabalu continues to encourage the promotion of Indonesian flagship products in Sabah, including through facilitating partnerships between business actors, developing the supply chain of spices, empowering micro, small and medium business actors, and product innovation based on creative economy.
Jamu Haus Borneo is a business built by a Sabah-based entrepreneur who is interested in Indonesian herbal traditions.
The stall with the concept of a modern herbal cafe serves a variety of drinks made from Nusantara spices using authentic Indonesian recipes.
In addition to enjoying ready-to-drink beverages, consumers can experience the experience of mixing herbal ingredients according to their needs and preferences at the outlet.
The Haus Herbal Shop is currently in Kota Kinabaludan Kuala Lumpur.
The presence of these outlets is expected to support a healthy lifestyle as well as increase the promotion of herbal medicine and other Indonesian flagship products in neighboring countries.
The opening event of Jamu Haus Borneo in Kota Kinabalu includes an Indonesian herbal workshop with herbal medicine expert dr. Rianti Maharani.
The workshop introduces the philosophy of herbal medicine as part of the Indonesian cultural identity, the benefits of Nusantara herbal plants, and innovations in the development of herbal medicine that are relevant to the needs of modern public health.
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