JAKARTA - PT Isuzu Astra Motor Indonesia held a discussion with the Automotive Journalists Forum (FORWOT), which discussed that commercial vehicles can not only function as a means of transportation and distribution of goods, but can develop into a business solution that provides added value for customers.
Communication Management Department Head of PT Isuzu Astra Motor Indonesia, Puti Annisa Moeloek, said that the needs of business actors are now more diverse, so they need commercial vehicles that can adapt to the ever-evolving business model.
"Collaboration can be one way to bring innovation that is relevant to the needs of the times," he said, in a Talk Show discussion themed Driving Business Beyond Mobility: The Collaboration Between Commercial Vehicles, Beauty Industry, and Coachbuilding Innovation, at ICE BSD, some time ago.
Furthermore, he said, Isuzu views commercial vehicles not only as a means of transportation, but as a solution that is capable of driving customer productivity and business growth.
"In the future, we will continue to provide various vehicle solutions that can be adjusted to the needs of each business segment," he added.
Personal Care Creative Demand Creation Lead Putri, Rifina Afandi, assessed this collaboration as an example of how cross-industry innovation can bring a salon experience that is closer and more relevant.
"Through Putri Salon Studio, we present the embodiment of 'Salon Result Hair, Everyday' as a new way to enjoy salon-style hair care that is more accessible," concluded Rifina.
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