JAKARTA - Now a music exploration platform, TikTok is introducing a new feature called 'Fan Spotlight'. This feature allows artists and musicians to embed and show off their favorite fan videos on their TikTok profiles.
The presence of 'Fan Spotlight' aims to increase the interaction between artists and their fans on TikTok. Under the 'Fan Spotlight' tab, artists can select and display up to five of their favorite fan videos at once. These videos will remain embedded at the top of the artist's music tab for seven days, before artists can select new videos to decorate their page.
The creators whose videos were selected by artists will receive notifications that their videos are displayed on their idol artist TikTok profiles.
"As a platform that brings together their musicians and communities, TikTok continues to innovate to facilitate meaningful interactions in the community. Through the Fan Spotlight feature and the tools that are already available, we want to provide more ways for artists to show their appreciation to their fans on TikTok," explained Christo Putra, Product Strategy Lead, TikTok Artist Services SEA in a press release received by VOI.
Nadhif Basalamah through the single 'Heartguard' which has been used in more than 450 thousand creations on TikTok became the first musician to try out this feature. He expressed a positive impression when trying it.
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"As one of the inspirations behind my work, the reactions and authentic stories of fans continue to inspire my creativity as a musician. As a musician, it is very important for me to have the ability to interact with them. Therefore, through the 'Fan Spotlight' feature, I can directly express my gratitude for their support," said Nadhif.
Nadhif further explained that the 'Fan Spotlight' feature helps him not only see how the songs are used in fan content, but also what the song means to them or how the song reflects their feelings and situation.
The singer and songwriter expressed their preferences in choosing videos, namely looking for authentic and organic content, regardless of the number of followers a creator has. When creators express their joy after being shown on Naddhif's TikTok profile, the singer takes advantage of the moment to motivate fans to make more videos.
"Through this new 'Fan Spotlight' feature, I hope more musicians can continue to express their appreciation to their fans to encourage better and healthier interactions for the music community in Indonesia," added Nadhif.
TikTok also allows creators to showcase their talents and creativity in connecting and interacting with idol communities and musicians through features like "Duet", "Stitch", " LIVE" and others. The 'Fan Spotlight' feature adds to a series of TikTok tools designed to help musicians and artists gain audiences, grow a fan base, and explore new opportunities.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
