New Facts, 1 Of The 78 US-played Songs Belongs To Taylor Swift

Taylor Swift (Instagram @taylorswift)

JAKARTA - A report shows that one in every 78 songs played in the US last year was Taylor Swift's song.

The latest discovery of listening habits across the US last year was shared by data provider Lumate, which recently launched a summary of 2023.

As reported in the findings, Swift continues to dominate the music consumption of people living in the United States where the music accounts for 1.79 percent of on-demand streaming, according to Pitchfork.

In other data, the genre including Afrobeat, K-pop, and Latin music is listed as the fastest growing genre in America, increasing by more than a fifth, and Mexico's regional music has the fastest expansion compared to any subcategory.

This is due to a 60 percent increase in growth compared to 2022, which is mostly driven by listeners in the West Coast and Southwest areas.

Hip-hop remains the largest streaming genre in America, but streaming is categorized as the latest 'R&B/hip-hop' down by 7 percent, and streaming catalogs grew by 11 percent.

Regarding findings on a global scale, Lumate's report shows that English music streaming faces a major decline in 2023, which is 10 percent globally.

In addition, the number of audio and video streams worldwide has increased by a third; it's past four trillion for the first time.

Although the average spending on music streaming is increasing in America, overall, Gen Z listeners reported spending 10 percent less per month than the previous year.

Lumite's findings follow findings published by the British Phonographic Institute (BPI) earlier this month, which revealed the UK's most popular songs and albums over the past 12 months.

Based on BPI results, female musicians have proven to dominate best-selling albums and singles over the past 12 months, but there are concerns about new talents that will find it increasingly difficult to appear on the charts.

As for the album, The Guardian reported that the last 12 months marked the ninth year of British music industry growth, with sales and streaming increasing by 10 percent (equivalent to 182.8 million albums) and streaming reaching a record high of 179.6 billion over the year. This figure is up 12.8 percent compared to 2022 and almost double compared to 2018.