Sales Of The CX-60 Lampaui Target Model, This Is The Achievement Of The Mazda SPK At GIIAS 2024

Booth Mazda At GIIAS 2024/PHOTO: Mazda Indonesia

JAKARTA - PT Eurokars Motor Indonesia (EMI) as a Brand Holder Agent (APM) and vehicle distributor Mazda in Indonesia, made a positive sales achievement during the GIIAS 2024 exhibition.

From the data received, Mazda CX 5 became the best-selling model, which recorded a Vehicle Ordering Letter (SPK) of 237 units or 28.5 percent.

Furthermore, there is Mazda CX 3 with a total of 223 units or 26.8 percent, matchback Mazda 3 reaches 134 units or 16 percent and Mazda CX 30 reaches 46 units or 5.5 percent.

In addition, there is the CX 60 model which accounts for orders of 106 units or 12.7 percent.

Mazda claims this model one order exceeds the target three times what was announced, where initially it only targeted 30 units. The total SPK in GIIAS is 833 units.

This increase is not without reason, because Mazda introduced the latest edition of the premium Mazda CX-60 flagship SUV, namely the Mazda CX-60 Pro (2.5L AWD), at a price of IDR 799 million (OTR Jakarta).

The Japanese brand also announced a collaboration with AutoExe, a series of premium tuning parts from Japan that maximizes the Jinba-Ittai philosophy and impressions of fun to drive on Mazda vehicles.

"Although the national automotive market experienced challenges earlier this year, the presence of GIIAS has provided fresh air and new hope. We believe that the national economy, especially in the automotive sector, will continue to grow," said Chief Operating Officer of PT Eurokars Motor Indonesia Ricky Thio, in a statement received on Saturday, August 3.

There are interesting facts during the exhibition, where an additional cost burden of IDR 4 million is not an obstacle for customers to have a model with premium color.

This is evident with the premium color Soul Red Crystal Metallic consistently being the main choice of customers at GIIAS 2024. Of all the SPKs released, more than 35 percent chose this color, followed by the premium color Machine Grey Metallic of 23 percent.

Ricky Thio revealed that Mazda is committed to continuing to present vehicles that not only have superior performance, but also stunning and inspiring designs.

"We will continue to go further in creating innovations that exceed expectations and set new standards in the automotive industry, especially in Indonesia," he said.