Cut Price, Fisker Ocean Sah Becomes The Most Affordable Electric SUV In The US

Fisker Ocean. (Doc. Fisker Inc.)

JAKARTA - The electric car industry (EV) is not doing well. The price competition and supply chain problems made a number of seesaw manufacturers. But what is even more worrying is the decline in demand for EVs in a number of areas of the world.

One of them Fisker, reported by VOI previously, this California-based electric vehicle startup stopped production of the Ocean electric SUV for six weeks after its supply swelled to around 4,700 cars.

Most recently, in an effort to avoid bankruptcy, Fisker in its release, today, March 28, has cut Fisker Ocean's price for the lowest version of Sport to US$24,999 (around Rp396 million). This is a huge discount from the previous US$38,999 or equivalent to Rp619 million. Massive price cuts also occurred on the Fisker Ocean Ultra trim and the Ocean Extreme trim.

It is known, the trim Ocean Extreme is an electric SUV with the longest battery range sold in the United States (US) currently with a range of 707 km.

Obviously with this policy, Fisker hopes that with a more affordable price, they can attract more customers and avoid bankruptcy.

Fisker's sales have decreased over the past 12 months, and they have struggled to compete with Tesla and Ford. This drastic discount is their last attempt to attract buyers.

Only time can answer whether Fisker's strategy is successful. Will consumers flock to Fisker because of its affordable price, or do they still choose other brands?