JAKARTA - The car manufacturer from the United States (US), Ford, has officially launched the newest F-150 at the 2023 North American International Detroit Auto Show with a number of refreshments that make it appear more modern.
The changes for the 2024 model are subtle and Ford is clearly taking great care to revolutionize it considering the F-Series has held the title of America's best-selling pickup truck for 46 consecutive years.
One of the reasons why this pickup truck is so popular on the market is its sturdiness and toughness in all terrain. According to Ford, in a company release, September 12, the F-150 made by Ford has a sturdy foundation consisting of a high-strength steel frame combined with a military-grade high-strength aluminum alloy body. This allows the F-150 to be a pickup truck with the best payload capacity in its class and maximum towing capability.
Since its debut in 2021, the platform on which this pickup truck is based has undergone more than 6 million km of "Built Ford Tough" endurance testing in various extreme conditions in North America. This pickup truck was tested extensively, including tests in hot and cold environments, gravel, off-road and long distances, all under full load and maximum towing load.
“Ford Tough is built on more than just a motto; it is our promise to always go the extra mile and never stop meeting the expectations of F-150 owners. "We see it as our duty to give our customers what they want and need, even if they think it's impossible," said John Emmert, General Manager of Ford Trucks, September 12.
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The latest Ford F-150 is also equipped with 10 driver assistance systems and the Ford Stolen Vehicle Services system which is integrated with Ford applications. This allows vehicle owners to detect if their car is stolen and contact the authorities within 30 seconds.
Regarding price, the 2024 Ford F-150 is priced starting from 38,565 US dollars or around IDR 592.5 million. Meanwhile, the highest variant, the Raptor R, has a price of 118,590 US dollars or around Rp. 1.8 billion.
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