Dancing Diamonds On Happy Sport, Chopard's Newest Watch Series

Illustration of the latest Chopard watch series Happy Sport (Source: Chopard)

JAKARTA - The latest watch series from the Chopard brand collaborates with Julia Roberts for the campaign. The first series of Happy Sport watches were launched in 1993.

In the middle of the first year of 2021, the new Happy Sport series was launched together with the publication of a video campaign directed by Xavier Dolan. This watch brand, Chopard, claims to be the first to combine a diamond and a stainless steel case.

The Happy Sport Watch is also staying as one of the many iconic and most popular models of time-marking accessories. Cited from its official channel, every luxury jewelry production gets materials responsibly.

Manufacturers acknowledge that each material obtained to make their luxury accessories and jewelry has a different environmental and social impact.

Since joining the Responsible Jewelry Council and committed to Journey to Sustainable Luxury, you are more responsible throughout the supply chain for raw materials. Due diligence under international guidelines is implemented by Chopard.

To obtain pure gold as raw material, Chopard collaborates with artisan and small-scale mining involving millions of male and female workers in Peru and Colombia in a system under the Swiss Better Gold Association (SBGA).

Dancing Diamonds are one of the magical features that have been maintained since Happy Sport was first launched until the latest series. Some of the innovations such as the Lucent A223 steel frame measuring 33 millimeters and the 09.01-C movement from Manufacture Chopard work automatically.

The size and composition of this luxury watch absorb the golden ratio concept so that it sets a diameter of 33 millimeters. This watch is also featured in eight models.

Four of them are framed by Lucent A223 steel, three of them use 18 ct rose gold, and the last model is complete with a touch of 18 ct white gold with diamonds.

Caroline Schufele, Co-President and Artistic Director at Chopard, collaborated with Julia Roberts as a star in a video campaign titled Happy Diamonds. He also asked Xavier Dolan to translate the manifestations of Joie de Vivre into video cinematography.

Joie de Vivre is a phrase from French which can be interpreted as an effort to enjoy life with happiness and enthusiasm. In the campaign video, Julia Roberts, whose wrists are wearing the latest Happy Sport series, is dancing with a happy face.