JAKARTA - Becoming a content creator requires not only creativity, but also the ability to continue to learn, adapt, and maintain consistency. This was conveyed by content creator Alfina Alrasyid in a workshop session at the Exclusive Matchmaking Beauty Brand Day organized by Otto Media Group.
According to Alfina, the biggest challenge for a creator is not starting, but maintaining consistency when faced with a deadlock in ideas and changes in social media trends.
"For me, the most important thing is to keep growing, to adapt, and to be consistent. Starting is relatively easy, but the difficult thing is to maintain consistency. Don't be afraid to try different types of content until you find the winning content," said Alfina on Jl. M.H. Thamrin, Central Jakarta on Friday, June 28, 2026.
"Listen to the needs of the audience through their comments because from there we can know what kind of content is really needed," he continued.
Alfina also assessed that the current content trend prioritizes authenticity over overly complicated production.
"Now it's easier to accept content as it is. It doesn't have to be always excessive editing. The important thing is that the content is relevant, interesting, and can answer the needs of the audience," he said.
For creators who want to develop professionally, having a supporting ecosystem is one of the important factors. Through Otto Media Group, creators not only get the opportunity to expand their networks with various brands, but also get assistance, regular evaluation sessions, brainstorming content ideas, and access to workshops and skill development that are tailored to industry needs.
Alfina admitted that she felt a significant change since joining MCN Otto Media Group.
"Previously I went through everything myself. If you experience difficulties or want to reach a certain brand, you are often confused about where to start. After joining MCN, everything is more directed. I can discuss when I'm running out of ideas, get input on emerging trends, to make it easier to build relationships with various brands. It feels like I'm no longer walking alone because there is a team that really supports my development as a creator," he said.
Indonesia's content creator industry continues to grow rapidly. The contribution of the digital creative sector is now estimated to have reached around IDR 450 trillion with the number of active content creators reaching 12-15 million people.
In the beauty sector, growth is also increasingly significant. The Indonesian cosmetics market value throughout 2025 is estimated to reach around IDR 35.6 trillion with an annual growth projection of 4.73 percent. This makes content creators one of the main drivers of the marketing strategy of various brands.
Responding to this development, Otto Media Group held an Exclusive Matchmaking Beauty Brand Day on June 26, 2026 in Jakarta. This forum brings together dozens of beauty brands with hundreds of content creators to open up opportunities for direct collaboration.
COO of Otto Media Group, Firman Chen said this activity was designed to answer the needs of the two parties who have been facing challenges in building cooperation.
"We want to be a bridge between brands and creators. Many creators have potential, but have not had the opportunity to meet brands directly. On the other hand, brands also need the right creators to convey their messages. The Matchmaking Beauty Brand Day is a space for the two to get to know each other, understand each other's needs, and build sustainable collaborations," said Firman.
Firman explained that Otto Media Group not only focuses on improving the ability to create content, but also building an ecosystem that is able to maintain the spirit of creators to continue to grow.
"The most important thing for creators is consistency and mindset. Content creation skills can be learned in many places, but what is often needed is a community that supports each other when content performance is declining. That's why we built an ecosystem that can be a place to learn, discuss, and grow together," said Firman.
Currently, Otto Media Group has nurtured almost 20 thousand creators from various categories, ranging from nano to macro creators. Firman emphasized that his party did not set a minimum limit for the number of followers to join.
"We don't make the number of followers as the main benchmark. What is more important is consistency, potential, and how creators are able to build their audience. Many creators with not many followers, but have viral content and actually become the attention of brands," he concluded.
As part of the development of creator capacity, Otto Media Group also regularly holds account evaluation sessions, training, and workshops on the use of the latest technology, including artificial intelligence (AI) to support the content production process.
A total of 13 beauty brands participated in this activity. During the event, participants attended networking sessions, business matching, and exclusive workshops with Alfina Alrasyid and Shela Oktav.
Through the Matchmaking Beauty Brand Day, Otto Media Group confirms its commitment to continue building a professional, inclusive, and sustainable collaboration ecosystem between beauty brands and content creators in Indonesia.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
