JAKARTA "Business and influencer Shella Saukia is in the public spotlight after she was linked to the journey of transwoman celebrity Umrah Isa Zega. This issue sparked debate on social media.
Isa Zega, who was born with Sahrul's real name, caused controversy after performing Umrah by wearing female attributes, including the hijab. The photos and videos of the trip were uploaded to social media, sparking sharp criticism from various circles. Many consider these actions not only violate religious norms, but also as a form of insult to Islam.
Shella Saukia's name was dragged down after allegations emerged that her travel agent, SS Travel, facilitated the departure of Isa Zega. In addition, Isa is also known to be the brand ambassador for Shella's beauty products, which has increasingly led to speculation that this Umrah journey is being financed by him.
This involvement made Shella receive a wave of criticism from netizens. In fact, some called for boycotts of her beauty products, such as the SSSKIN line, which has been quite popular.
Public figures such as Nikita Mirzani also expressed strong criticism. In a live broadcast on TikTok, Nikita expressed her disappointment over Shella's alleged involvement in funding the Umrah journey of Isa.
Nikita revealed that Shella initially admitted that she only provided financial assistance, but later admitted that her team was directly involved in the travel arrangement.
This case also attracted the attention of religious leaders and members of the legislature. Mufti Aimah Nurul Anam, a member of Commission VI of the Indonesian House of Representatives, asked that SS Travel be investigated further regarding the process of departing Isa Zega. Mufti considered that the action not only violated administrative rules but also damaged religious values in the implementation of worship.
In the midst of a critical storm, Shella apologized through her official Instagram account, @shellasaukiaofficial, accompanied by her husband, Fitra Budiman.
"I am Fitra Budiman and his wife, Shella Saukia, and our entire extended family, apologize to Allah and apologize profusely to the Indonesian people for the commotion that occurred. We realize that our actions and decisions may have hurt many parties," said Fitra.
Shella also added her apology, expressing deep regret over the decision she made.
"And we, with full regret, are committed to continuing to learn to be a better person in the future," said Shella.
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Although an apology has been conveyed, many netizens are still disappointed and criticizing. Some argue that there are many individuals who need Umrah assistance more than Isa Zega.
"Mbak, if you want to pay for Umrah for free, why not for marbots or underprivileged people? Don't transgender, pity women who worship are disturbed," wrote a netizen.
"I already know that he Umrah is like that, why is it facilitated?" asked another user.
This controversy is a tough test for Shella Saukia's reputation, which was previously known as a successful and inspiring entrepreneur. In addition, the business also felt a negative impact, both SS Travel travel agents and beauty products.
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