YOGYAKARTA Recently, cultural adapprisation practices have often occurred both consciously and unintentionally. It is also important to understand what cultural ad proportion is because these actions are considered as behaviors that do not respect the identity of a society that has cultural heritage.
Apropriation or English is called an apropriation in the Merriam-Webster's Collagiate Dictionary (2004) interpreted as taking exclusive ownership from, and to take or take advantage without authority or rights.
The term apropriation itself comes from Latin, namely appropriare which means'make it your own', from the root of the Latin propriety which means 'owning'.
James O. Young in his theory said that cultural adpropriation is an act of claim and takes certain cultural elements carried out by groups with large cultures to smaller cultural groups.
Cultural approximation can also be understood as an adaptation process, which can be in the form of taking symbols, habits, beauty standards, to behavior from culture or subculture from parties with different cultures.
Unfortunately, apropriation often occurs accompanied by the absence of understanding or knowledge of how culture, symbols, or other elements in a culture are taken or used.
One of the reasons why apropriation is often done is profit. The objects of tradition and culture taken by actors who have more dominant culture will consider the minor culture they take as an exotic, tantalizing, and have the opportunity to bring benefits to the perpetrators.
The concept of aprimacy and appreciation is often reversed because both of them can involve two different cultures. Appreciation can be interpreted as awareness in assessing or respecting a culture or art.
Cattien & Stopford (2022) in his research explained that someone who wears or takes material from other crocodiles can be said to be an apriprisian actor. While someone who doesn't wear it, but only acts as an audience, this action falls into the category of appreciation.
However, according to historian George Lipsitz, appreciation can be an approximation when cultural elements from minor parties are taken only for exploitation in order to benefit from either social or economic benefits without understanding or being accompanied by respect for the cultural meaning they have taken.
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Apriprisity behavior occurs a lot in the entertainment industry. For example, singer Lady Gaga once appeared wearing a thin Burqa outfit that showed her curves. In addition, she also dances in a sensual style.
This action was widely criticized as a matter of culture because Burqa is a Muslim culture that is used to cover the curves of a woman's body. Meanwhile, Lady Gaga hit the Burqa concept so that it contradicted the meaning of Burqa's clothing.
The same thing was also widely discussed in 2020 when the idol group from South Korea, NCT U, was said to have made cultural promotions through a music video for a song called Make A Wish.
In the video they carry the concept of Middle Eastern culture with a design similar to a mosque. Of course, this condition sparked debate among fans. Muslims themselves say that the action alludes to the concept of the interior of the mosque.
In addition, Park Eun Seok, one of the actors in The Penthouse 3, has also been criticized for being related to cultural appropriation. Even though in the end Park Eun Seok apologized about Alex's character at The Penthouse 3.
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