Citrotan Gandeng WIR Group Presents An Interactive Augmented Reality For The All New C3 Aircross SUV

Photo: Doc. WIR Group

JAKARTA - The leading French car brand, Citro waryan, collaborated with WIR Group (PT WIR ASIA Tbk) to bring a stunning new experience. On this prestigious occasion, Citro total, along with WIR Group AR&Co's subsidiary, presents an innovative merger of the automotive industry and immersive technology in interactive augmented Reality (AR) to introduce its newest product, the All New Citrocan C3 Aircross SUV.

Citro totals are well-known for bringing many important noveltys to the history of the car, including hydraulic suspensions and disc brakes. Citro totals are also often known for their unique and functional designs, with features designed for the convenience of drivers and passengers.

Citroplayn's partner in the development of this feature, WIR Group, is an immersive technology and web3 company focused on Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), and blockchain in Southeast Asia. The strategic partnership between the two aims to provide impressive experiences and strengthen CitroIGN's position in the synergy of the automotive industry and immersive technology.

The public can enjoy the experience of interacting with the All New Citroatur C3 Aircross SUV directly through AR technology developed by AR&Co. Through an interactive Instagram filter, users can explore car features, change color and adjustment options, and feel the sensation of driving through realistic visual simulations.

"We are very enthusiastic about the collaboration with WIR groups in bringing new experiences to all consumers and enthusiasts of Citroen cars in Indonesia. Through sophisticated integration of AR technology, we want to strengthen connections between the public, prospective consumers, and our products, while offering in-depth insights into the design and superior features of the All New Citroatur C3 Aircross SUV. Using the Instagram filter as a platform will also help improve visibility and interaction with a wider audience, indefinitely. With this collaboration, we are confident that it can provide significant added value and improve the brand awareness of All New Citrobak C3 Aircross SUV in the Indonesian automotive market," said Ferdinand Hendra, Division Head Sales and Marketing Citroen Indonesia, in a statement, Friday, July 5.

Sementara itu, Juliwina, Head of AR&Co menyatakan bangga dapat berkolaborasi dengan Citro hawan dalam proyek yang sangat inovatif ini.

"Ar technology has opened up new opportunities in the automotive industry, and we believe that the interactive experiences we create together will inspire Citro hawan enthusiasts and set new standards for future automotive exhibitions," said Juliwina.

The All New Citroatur C3 Aircross SUV, which was officially introduced in Indonesia last April by PT Indomobil National Distributor as the brand holder (APM) agent, is a 7-SEATER SUV that combines style and comfort at affordable prices. Designed to provide a fun and practical driving experience, the All New Citro fire C3 Aircross SUV features a unique and distinctive design of CitroUN with a modern touch.

With a wide and flexible cabin space, as well as a variety of advanced safety and entertainment features, these cars are an attractive option for those who want a combination of style, comfort, and functionality in a vehicle.

Currently, Citrowasn is holding an Instagram All New Citro filter competition for the C3 Aircross SUV with a total prize of millions of rupiah. To participate, participants with public accounts must follow the Instagram account @CitroenIDN and use the IG #Citroen filter Where Mana, as well as upload content with tag and mention @CitroenIDN. This competition takes place from July 1-31, where the first winner is entitled to a prize of IDR 3 million, second winner IDR 2 million, third winner IDR 1 million, and IDR 200 thousand for 45 daily winners. Winners will be announced on August 10, 2024.