Pupuk Indonesia Wins 16 Awards At The 2023 Public Relation Indonesia Awards Event

Photo: Doc. Pupuk Indonesia

JAKARTA - PT Pupuk Indonesia (Persero) together with its subsidiaries managed to win 16 awards at the same time at "The 8th PR INDONESIA Awards (PRIA)" event in Denpasar, Bali, Friday 17 March. PRIA is one of the prestigious annual events in the field of communication and public relations held by PR Indonesia Magazine.

SVP Corporate Secretary of Pupuk Indonesia Wijaya Laksana said that out of a total of 16 awards Pupuk Indonesia itself received a total of five awards at once. Wijaya admits that the corporate communication aspect currently has an increasingly strategic role, especially in the era of digitalization and information disclosure.

Management, continued Wijaya, pays high attention to aspects of corporate communication. Especially with the business transformation program, by giving birth to many innovations to advance agriculture in Indonesia, compete in the global market, and support the green industry in the future.

The awards won by Pupuk Indonesia include Gold Winner in the PR Department Category, Silver Winner for Crisis Management for the Crisis and Post-Crisis Sub Category, and Bronze Winner for the CSR Sustainability Business Program, Sustainability Business Sub Category (D'composer Program). Pupuk Indonesia has also been named the most popular company in Print and Online Media in 2022 in the Non-Tbk SOE Sub Category. For this achievement, Pupuk Indonesia was also chosen to be the PR Department of the Year 2023.

"We thank all members of the Pupuk Indonesia Group, as well as the communications staff at its subsidiaries for their cooperation and hard work to receive this appreciation. We will of course continue to improve the quality of corporate communications, so that the public can get to know Pupuk Indonesia better, starting with their roles, responsibilities, and contributions to society, nation, and state," he said, in a written statement, Saturday 18 March.

Meanwhile, a subsidiary of Pupuk Indonesia also received an award. Among other things, PT Pupuk Kalimantan Timur was named together with PT Petrokimia Gresik as the most popular company in Print and Online Media in 2022 for the SOE Subsidiary Category. Next is PT Petrokimia Gresik which also won the Gold Winner for the PR Department Category, Bronze Winner in the PR Program Category, Digital PR Employee Influencer Sub Category, and PR Department of The Year for the BUMN Subsidiary Sector.

Then PT Pupuk Kujang Cikampek won a Silver Winner in the Digital Channel Category, Youtube Social Media Sub Category, and three Bronze Winners, namely Annual Report Category, Sustainability Report Sub Category, Owned Media Category, Video Profile Application Technology Sub Category, and CSR Program Category, Community Based Development Sub Category (My Pineapple Village Program). Meanwhile, PT Pupuk Sriwidjaja Palembang managed to bring home a Silver Winner in the Digital Channel Category, Website Sub Category.

As the single most comprehensive PR competition event in Indonesia since 2016, PRIA has become a barometer of communication performance. In 2023, 836 entries will take part in this competition. The assessment is based on judging, where the Jury consists of PR and CSR experts, PR consultants/agencies, PR associations/organizations, journalists and senior photographers, design and branding experts, and social media experts.

Wijaya further added that this program could be an arena to test the effectiveness of corporate communications programs. At the same time as a form of evaluation, because in the assessment process, the company received a lot of input from the jury to improve the quality of the communication program in the future.

“We get a lot of input from this competition. In the future, the Pupuk Indonesian communication program will be packaged in a more innovative way," concluded Wijaya.