Digital Heroes Also Get Attention On Hero's Day, Who Are They?

Rinaldi Tjhin, SIRCLO Chief Services Officer (left) and SIRCLO Fulfillment Center Field Staff at Tekno Park BSD. (Antara Photo)

JAKARTA - Coinciding with Heroes' Day on November 10, 2021, the e-commerce enabler company Sirclo distributed 700 hampers for "heroes" in the digital era, namely e-commerce workers on the front lines, starting from warehouse staff, logistics staff, packaging department, to courier delivery.

To carry out this corporate social initiative, Sirclo embraces 10 brands of Sirclo Commerce clients as partners, including Ajinomoto, Asahi, Danone Indonesia, Frisian Flag Indonesia, Indofood Snack Time, Kopi Luwak, Kratingdaeng Indonesia, Mamee, Ultrajaya, and Sukanda Djaya.

Since the beginning of the pandemic, the penetration rate of e-commerce in Indonesia has increased significantly. Based on a report by the Katadata Insight Center with Sirclo, consumers who choose to shop online exclusively have increased from 11 percent before the pandemic, to 25.5 percent in early 2021.

Not only that but Indonesia is also included in the top five countries that have the largest online shopping frequency in the world, where 40 percent of consumers shop online every week, according to Knight Frank Australia publication in July 2021.

For this reason, the role of field staff in driving the wheels of e-commerce in Indonesia is getting bigger. The presence of frontline workers ensures that millions of shoppers across Indonesia can receive their orders from the comfort of their homes.

Giving gifts to the heroes of the digital era is also a form of appreciation for the hard work and consistency of the Sirclo e-commerce frontline team, especially at fulfillment centers spread across Greater Jakarta, Yogyakarta, and Surabaya.

“Field workers in the e-commerce sector are one of a group of 'digital heroes' who work day and night to meet consumer needs on online channels. Since the beginning of the pandemic, they have taken the risk to keep working from the fulfillment center every day, even as the pandemic wave increases," said Rinaldi Tjhin, Sirclo's Chief Services Officer, in a press statement, quoted by Antara Thursday.

Meanwhile, a representative from the field staff, Adiyanto Didiet, said, "Despite being behind the scenes, we believe that our performance and contribution are part of a big goal. During the pandemic, our role has grown, from previously meeting the needs of consumers, Until now, it has helped maintain consumer safety and suppress the spread of COVID-19."

At the end of last week, Sirclo had invited employees based at the head office to voluntarily compose, package, and distribute award packages for e-commerce frontliners. This is a form of solidarity, so that more or less employees who are able to work from home understand the challenges of processing hundreds, even thousands of orders every day.

These gifts consist of health, hygiene products, as well as ready-to-eat food and drinks, which have been distributed from 8-10 November 2021 to coincide with Heroes' Day.