Dian Sastrowrdoyo Releases Song Rambutku Mahkotaku, Invites Women To Be More Confident With Their Hair

JAKARTA - Dian Sastrowardoyo collaborated with music composer Eka Gustiwana to release the song Rambutku Mahkotaku. This song contains a positive message to invite women to be proud and appear confident with their hair.

“I'm happy to be involved in this work because the issue is close to me, where it was once commented that straight hair was considered boring. Music is also a strong and fun medium to convey this positive message," said Dian as quoted from ANTARA, Thursday, April 21.

Composer Eka Gustiwana said he was happy to be given the freedom to explore several genres in each part of the song so that the message was conveyed in an interesting way.

"I included electro-disco and nu-disco genres in the chorus, hoping that the message of freedom of hairstyle could be conveyed with a spirited beat. In the verse section, I included electro-pop which gives singers room to convey the feeling of being teased by hair, but stay positive," he said.

Other inspirational women involved in this campaign are travel blogger Marischka Prudence, actress Poppy Sovia, beauty blogger Agnez Oryza and shipping engineer Natya Bestari. They have a story about hair that inspired the song.

Dove Senior Brand Manager Stella Tika Lestari said a survey conducted by Dove said that one in two women often received negative comments on their hair.

In addition, they often get negative comments and ridicule of the style or appearance of their hair from the closest people, namely family or friends. The experience of getting ridicule of hair turns out to have an impact on women's self-confidence, it can even inhibit self-potential. As many as 88% of women feel that their social life is disrupted by hair beauty standards, in addition, 75 percent of women lose self-confidence and 60 percent of women do not feel confident to leave the house.

“Cultural factors make people have their own beauty standards. Not infrequently this is interpreted as a demand and necessity to make women feel accepted in their environment. When a woman appears 'different' including her hairstyle and feels not accepted, it will have an impact on her psychological condition. She will feel insecure, maybe even feel worthless. This condition will then interfere with mental health, inhibit self-potential, and limit relationships," said clinical psychologist Indah Sundari J, M.Psi.