Creativity Beyond Boundaries, EF & Creativity Collaboration Encourages Creativity And Productivity

Amalia Yaksa Parijata (Marketing Director of EF Kids & Teens) shares an inspiring story behind the EF Kids & Teens x Kreaby collaboration entitled, "Creativity Beyond Boundaries" in Jakarta, Tuesday 6 June. (Photo: Doc. EF)

JAKARTA - Creativity and innovation are important issues in responding to various challenges in order to survive, continue to develop and achieve targeted progress. No doubt, creative, innovative and competitive human resources are needed, especially in the younger generation who play a major role in the development and economy of this country.

Afan Suryadi, Country Director of EF Kids & Teens Indonesia, said that it is in line with EF's commitment to continue to contribute to the development and improvement of the quality of human resources, especially the younger generation of Indonesia, EF Kids & Teens in collaboration with Kreaby to accommodate various uniqueness and perspective into a work.

"The collaboration we have entitled, "Creativity Beyond Boundaries", provides space for freedom to be creative with art through inclusive creativity that encourages productivity," he said in Jakarta, Tuesday, June 6.

In the annual index report, which reviews the performance of innovation in the economic field, including the productivity growth rate of more than 130 countries in the world, Indonesia's ranking in the innovation sector throughout 2022 is far below other middle-income countries in Southeast Asia.

Even so, the report released by one of the UN special agencies focused on creativity and intellectual property protection also noted that Indonesia is included in the category of countries with significant innovation developments for the level of economic development.

It is known, the government predicts that Indonesia in 2030 - 2040 will have a demographic bonus proportional to more than 60 percent is productive age. To realize economic strength in the next demographic bonus era, the government continues to encourage increased resource quality through the development of education and community empowerment.

With a young generation of creative, resilient, quality and sustainable innovation, Indonesia is optimistic that Indonesia will be able to accelerate the acceleration of development and economic growth in various fields. One of them is the creative economy as a sustainable economic development based on creativity.

Amalia Yaksa Parijata, Marketing Director of EF Kids & Teens said that Creativity Beyond Boundaries is part of the Marketing Campaign program which is carried out under the umbrella of the EF Kids & Teens Indonesia Corporate Social Responsibility (CSR) program.

"This is a form of our support and appreciation to our young artists who are members of the Kreaby. Apart from their creativity, we also really appreciate their abilities and success in overcoming various boundaries in the midst of obstacles, turning challenges into opportunities," said Amalia.

At the EF, said Amalia, his party continues to encourage creativity and innovation, especially related to updating the sustainable learning method.

"That way every learning process and learning environment in the EF can always follow all existing developments and adjust the needs of education in Indonesia. In its implementation, we have succeeded in implementing learning using the fun learning method effectively and optimal results," he explained.

As a result of the early phase of collaboration, EF and Kreaby released around 3000 trademaker merchandises created based on the perspectives of young Kreaby artists including Keken, Rama, Gary, Jeremy, Joey, and Joshua. The 500-ml-sized Tumbler features super cute and adorable EF characters such as Ben, Vic, Roddy, Mel,ploy, and Zap.

This unique Tumbler was launched in an interestingly packaged talk show, containing inspiring stories and various perspectives on creativity. The launch of EF and Kreaby's first work is also a symbol of the inauguration of the Creativity Beyond Boundaries collaboration.

According to the CEO & Managing Director of Kreaby Arani Aslama, high will and motivation to achieve good results will not be able to be hindered by limitations. Because limitations actually encourage a person to become creative and be able to do anything more optimally.

"We established Kreaby's creative study with a mission to become an ecosystem and solid support for creativity without limits. Because creativity is a soft skill that we need to continue to explore and develop so that we can optimize all potentials and strengthen the resilience of this nation," said Arini.