6 Important Factors In Making Digital Ads To Be Effective And Successful In Closingan

Important factors in creating digital ads (photo: Doc. freepic)

YOGYAKARTA - Many businessmen have run online advertising but the results have not been effective in increasing sales. Both advertising on social media and other digital platforms, is not limited to displaying interesting and disseminated images. There are several important factors in making digital advertising that business people must understand.

Installation of online advertising is an important marketing strategy in the digital era like today. To be able to compete with competitors and attract market attention, businesses or brands must take advantage of digital platforms to advertise or called digital advertising (Ads).

This advertising strategy aims to invite the target market to make purchases through social media pages, websites, applications, and other platforms. Although many people are familiar with digital activities, not a few digital ads have not worked optimally to bring in buyers. Therefore, business people need to know important factors in making digital advertisements.

Digital advertising is now an unavoidable activity for both experienced and novice entrepreneurs. In the era of the use of digital platforms that are rampant, business people must also adjust their advertising strategies to reach a wider and more effective market.

But not just spreading Ads, business people must understand the tips of important factors in making digital advertisements below:

The first step that must be taken when you are about to market digital advertising is to determine specific goals. It is better if the goal of advertising is not more than one target. For example, when you want to achieve sales conversion and increase website traffic at once in one ad.

If you have these two goals, it is recommended to create two different advertisements according to each goal. Because when you see an advertisement, the audience has different needs.

When advertising online, you also have to understand and know who the intended audience is. So you have to determine from the start the target of your ad audience according to the objectives you want to achieve. If your marketing is not right on target, then the advertisement becomes ineffective and in vain. For example, when you sell baby products to the youth market or young people.

The audience's target for your advertising must be in accordance with the product you marketed. You can profile the audience based on needs, ranging from gender, age, interest, demographics, and so on.

Content content is an important asset in the success of digital advertising. So you have to think about interesting content ideas, from content to packaging. Visually good content or display alone is not enough to attract audience attention.

In creating content for digital Ads, there are several elements that you need to pay attention to, ranging from copywriting, design, video, link, and others. Make sure these elements you can process in an attractive and precise way to your destination.

Still with the content strategy, messages in advertisements must also be clearly conveyed. Avoid making ads ambiguous, complicated, or long-winded, because it will make audiences bored and less interested. Messages in advertisements must be clear and to the point to invite audiences to be interested in buying products.

There are various digital platforms that you can choose to spread online ads. Each platform has different audience behaviours, as well as features that you can use for advertising. Therefore, you must choose a platform that suits your advertising goals and content forms.

The last step that business people often miss when it's very important to do is to measure advertising performance. Once digital advertising is distributed, you have to make sure that ads run effectively and make good impressions. Some metrics that you can see to measure ad performance, namely tracking conversions, number of clicks, audience interactions, and so on.

Those are some important factors in making digital advertisements that must be understood by business people or digital marketing. So that your online advertising can run effectively and successfully increase conversion, then pay attention to a number of things above.