TikTok Confirms The Presence Of Its New Ad-Free Monthly Subscription Plan

TikTok will present an ad-free subscription option (photo: Unsplash)

JAKARTA - TikTok is currently reportedly emulating several other social media, by implementing a monthly subscription system to free users from advertising.

Announced for the first time by Android Authority, the short video content service from China will offer ad-free monthly subscription packages as an option for its users.

Equipped with screenshots, TikTok's ad-free experience will cost around $4.99 or around IDR 77.8 thousand per month to users in the US during this testing phase.

WOAH...! TikTok is testing a $4.99 ad-free monthly subscription plan https://t.co/SbHkde8YzE pic.twitter.com/fPY7C0vy2G

— Matt Navarra (@MattNavarra) October 2, 2023

WOAH...! TikTok is testing a $4.99 ad-free monthly subscription plan https://t.co/SbHkde8YzE pic.twitter.com/fPY7C0vy2G

Regarding this news, TikTok has confirmed to TechCrunch, and said it is indeed testing this ad-free monthly subscription.

However, the China-based company said the testing was limited to one English-language market outside the US.

The company denies the Android Authority report that the testing will be carried out in the US, as small-scale testing does not indicate that product launches are inevitable.

TikTok has been making most of its revenue from advertising, and so far, TikTok has proven to be able to hold on to the slowdown in online advertising spending.

Standard Media Index reports that, in November, the portion of large agency spending on social media by TikTok's parent startup ByteDance reached 11 percent, compared to other major online stores, namely DoorDash, Amazon, and Apple.