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JAKARTA - CEO of Twitter Inc, Elon Musk, has offered shares to employees of the social media company with a valuation of nearly 20 billion US dollars (Rp 300.2 trillion). This was first reported by The Information on Saturday, March 25, which cited a source familiar with the email sent by Musk to Twitter staff.

That's less than half of the $44 billion that Musk paid to buy the social media platform, reflecting Twitter's depreciation.

Twitter did not immediately respond to a Reuters request for comment via email regarding the story.

Musk said in December that Twitter was on track to be "roughly a cash flow breakeven point" in 2023 as major advertisers cut their spending on the social media platform following the billionaire's takeover.

Twitter has so far earned revenue from several sources, such as:

  1. Advertising: Twitter generates the majority of its revenue from advertising, such as display ads, video ads, and account promotion ads.

  2. Data licensing: Twitter sells access to its data and APIs to companies and researchers who need information from the platform.

  3. Products and services: Twitter also earns revenue from the products and services it offers users, such as Twitter Premium features, advertising services, and account verification services.

  4. Human resources: Twitter also earns revenue from human resources, such as job vacancy advertising services, and consulting services on the use of the Twitter platform.

  5. Sponsorship: Twitter accepts sponsorship for certain company-hosted events, such as conferences and sporting events.

The revenue generated from these sources helps Twitter maintain its operations and generate profits for the company.


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