ESB Technology Plays An Important Role In Increasing The Efficiency Of Culinary Franchise Business In Indonesia

Culinary illustration in Indonesia. (photo: doc. Antara)

JAKARTA - The culinary sector dominates the franchise business in Indonesia and is the prima donna because of the large market, as well as the ease of running a business with the support of the franchisor.

According to the ESB press release on Saturday, March 11, the Indonesian Ministry of Trade said that culinary is the sector that dominates the franchise business in Indonesia with a portion of 53 percent, followed by the retail sector with 15.3 percent in 2021.

The culinary franchise business has a low level of risk and a greater profit potential due to the established branding. However, franchise holders are generally novice businessmen, and unfortunately, not a few have failed because there is no mature business operational system.

"ESB has integrated software technology specifically for culinary business operations. This technology can increase culinary business profits through time efficiency, cost, and effective services for users of the ESB ecosystem," said the CEO and Co-Founder of ESB, Gunawan.

According to Gunawan, the ESB technology platform presents a cloud-based end-to-end solution to help culinary entrepreneurs manage their culinary business operations. So that business owners can focus on their main expertise, namely developing a culinary business.

The end-to-end solution presented by the ESB ecosystem makes ESB different from other culinary business technologies. The ESB ecosystem allows culinary entrepreneurs to run their businesses through only one platform.

Examples include ordering groceries which can be done through ESB Goods, and cashier services through ESB POSLite. Then order via ESB Order and reservation via ESB Book. Up to the loyalty program service through ESB Loop.

Complementing the ESB digital ecosystem, a website-based platform, Ayomakan, is also presented, which is directly integrated with ESB POS. Through Ayomakan, ESB not only assists merchant business operations, but can also increase merchant transactions by helping to expose their brand, facilitating orders, to payments.

Apart from that, Ayomakan also makes merchants more accessible to consumers who want to make delivery orders, and pick-ups to make reservations. Furthermore, consumers can also search for references for places to eat, see trends, and review through Ayomakan.

Many local culinary businesses feel that their business operations are helped by the ESB ecosystem, one of them is Viarasa, a franchise that has nine brands with more than 350 outlets throughout Indonesia.

"The ESB ecosystem allows data from the central kitchen to our outlets to be connected, resulting in accurate reports and calculations. The detailed features in ESB Core and ESB PosLite can also help us monitor the inventory, so we can make decisions at the right time," said the CEO and Owner of Viarasa, Vincent.

ESB is participating in the Info Franchise & Business Concept (IFBC) Expo 2023 which is located in Hall 1 ICE BSD Tangerang on March 10-12 2023. Especially at IFBC Expo 2023, ESB will provide special offers to culinary business people who want to streamline their business. ESB provides special promos starting from IDR 1,300 per outlet per day for the digital cashier application, ESB POSLite.

During this event, business people can also replace the old Point of Sales (POS) application system with ESB POSLite. This special program is coupled with ESB-integrated system support for 1 year. Apart from that, the features you get are also complete, starting from all available reports, a digital menu, accept online and offline payment methods, as well as a free loyalty system and live at ayomakan.com.