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JAKARTA - Social media algorithms can be negative and positive. In social media, the algorithm regulates the flow of information circulating in the system.

Algorithms on social media can be different about how social media conveys information to its users. However, on average, the algorithms used by social media platforms usually record user habits.

Because taking data from what you like, comment on, search for, and what you do on other social media, it can sometimes have a negative impact. Because like it or not, social media will take all your data.

Perhaps, they are the source of so much dissatisfaction when it comes to your online experience. However, you need to know some of the positive impacts of algorithms on social media, as VOI has summarized from Makeuseof below.

Helping You See More of What You're Interested In

As previously explained, the algorithm allows you to see more of the content you are interested in, because the average algorithm is based on the interaction and behavior of each user.

Helps Filter Noise

Another advantage is, they can help filter out noise. If you have friends who post every second, with the algorithm in place, you're less likely to see that type of post in your feed. Instead, you'll only see posts that the algorithm thinks will be of interest to you.

Helping You Discover New Things

Apart from that, social media algorithms can also help you discover new things. While you may not be interested in the post appearing in your feed, the algorithm will expose you to a variety of different topics and ideas. And who knows you might just find something you're interested in.

Making Social Media More Personal

Another advantage is that you feel more personal. Because with algorithms, social media will offer you the content you like from the many available content.

Keeps Users Online Long Enough to Make Money

Lastly, algorithmic social media feeds are great for businesses. Social media platforms make money by keeping users online, and algorithms help do just that.

The longer you scroll through the feed, the more likely you are to see an ad. That's how most social media platforms make money.

It could be, you do not agree with the description above, because after all the pros and cons will be reversed to yourself and how you use social media.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)