JAKARTA Burnley FC uses a video clip from Barbie to introduce their new player Aaron Ramsey. This method makes fans stunned.
Aaron Ramsey was brought in from Aston Villa with a dowry of 12 million pounds, equivalent to Rp232 billion. He was also introduced to fans in the unique way above.
This is not the first time this unique method has been used by a media team from the club based at Turf Moor. Previously, the characters of the Tweenies series were used for transfer this summer.
Their latest breakthrough using a Barbie film cut before confirming Ramsey's arrival from Aston Villa was enough to grab fans' attention.
The video, dubbed "He's Kenugh", shows Barbie and Ken, played by Margot Robbie and Ryan Gosling, as well as a number of other variations that greet each other on the beach.
The camera then focused on Ramsey who was leaning on the post in front of the bright pink football field and then said, "Hey Burnley!"
Barbie looked confused before Ramsey corrected his sentence. "I mean Barbie! Clarets Spirit!"
He's Kenough 💖 pic.twitter.com/o4HEoYwHw5
— Burnley FC (@BurnleyOfficial) August 22, 2023
He's Kenough pic.twitter.com/o4HeoYwHw5
The post was immediately seen 3.5 million times in the first 12 hours. Many fans were amazed by the creativity of the Burnley media team.
"This is really amazing," said one fan.
"The Burnley media team deserves a raise," wrote another fan.
"Admirable. Really amazing," replied one user using The Simpsons meme.
Ramsey decided to move to Burnley after 12 years with Aston Villa. He joined The Villa U-9 and then successfully won the FA Youth Cup in 2021.
He only performed once in the Carabao Cup. However, it was shining when it was loaned to Cheltenham Town, Norwich, and Middlesbrough. He is Burnley's eleventh signing this summer.
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