TikTok Shop Closes, Alice Norin And Nangis Employees Together

JAKARTA - TikTok Shop officially closed on Wednesday, October 4 at 17.00. The closing of TikTok Shop is in accordance with the issuance of the Minister of Trade Regulation (Permendag) Number 31 of 2023 which has an impact on closing this feature in Indonesia.

Alice Norin, one of the artists who also has a business in conducting the last live broadcast before TikTok Shop is closed. He and several of his employees made sales discounts that could be accessed by buyers.

Moments later, Alice Norin uploaded a moment when her employees were crying behind the live broadcast screen. Tears can no longer be dammed when Alice and her employees cry.

Before noon, the employees started screaming to count back together. Not a few of them kept crying before Alice Norin hinted to close the broadcast.

"Finally, today comes too, keep trying until the last second. It's not just a matter of'selling artis on TikTok' but more than that. There are many heads & families who depend on this business," reads the description in the video uploaded by Alice Norin.

"Thank you to all of you. I am deeply moved by your enthusiasm at the end of my live today. Goodbye Tiktok Shop!" wrote Alice Norin.

Several celebrity colleagues sent support to Alice Norin to stay strong in this situation.

"Just liaatt.... this is much sader, really, let alone seeing your tears so omgg...zaaddd how to iniiihhh... wrote Citra Kirana.

"I'll see," said Nafa Urbach.

"O my dear spirit!!!" said Richa Iskak.

Alice Norin is one of the artists who entered the fashion world before the TikTok Shop feature was available in Indonesia.

TikTok Shop has officially disappeared from Indonesia where there are no Shop buttons and the choice of yellow baskets is no longer available.

Our main priority is to respect and comply with the applicable regulations and laws in Indonesia. Thus, we will no longer facilitate e-commerce transactions within TikTok Shop Indonesia, effective as of October 4, at 17.00 WIB," said TikTok regarding this closure.