LinkedIn Adds Artificial Intelligence Features For Recruitment And Marketing

LinkedIn, a social network for business professionals with more than 950 million members, announced the addition of artificial intelligence features to its core business. This feature allows recruiters to look for prospective workers by asking questions in the original language. In addition, it also provides convenience for marketing professionals to create advertising campaigns in several clicks.

This feature was developed using technology from OpenAI, the creator of ChatGPT who has made investments from Microsoft.

Traditionally, LinkedIn users must search for LinkedIn databases using data filters, keywords, and other search engine techniques to find prospective workers. Now, recruiters can ask questions in a more natural way, and computers will ask back questions.

For example, computers can ask recruiters if they are interested in applicants who are in other cities where the company also has an office, or people whose job positions are not exactly appropriate but have similar skills.

Ryan Roslansky, CEO of LinkedIn, stated that in an era where the work title changed rapidly, LinkedIn tried to encourage the recruitment of people who had skills according to work requirements, regardless of their title or education.

LinkedIn also adds similar features for sales professionals looking for prospects and introducing tools that will use artificial intelligence to read the company's websites and create marketing campaigns for business products and services that will then run on LinkedIn sites.

The company, which has earned more than 15 billion US dollars (Rp234 trillion) in the last 12 months, has no plans to increase additional costs for this new feature. Some of these features will automate some of LinkedIn users' work.

"Now, for most of the world, you will find that these tasks will be changed by artificial intelligence, so your role needs to adapt slightly," Roslansky said.