Follow In Netflix's Footsteps, Disney Plus Immediately Take Action On Password Distribution

JAKARTA - Following in the footsteps of its competitor Netflix, Disney Plus plans to take action against users who often share their passwords with others.

On this week's earnings call, Disney CEO Bob Iger said the company was exploring account sharing for its streaming service.

"We already have the technical ability to monitor most of this," said Iger.

A way to reduce password sharing will be launched in 2024. Meanwhile, Iger will see how the effects of the action start at the end of 2023.

The move is claimed to be an attempt to make streaming services more profitable, and no longer lose huge subscribers. A total of 11.7 million people have left Disney Plus over the past three months.

By cracking down on password sharing, the company wants to make sure no one accesses its services on other people's accounts that are not in the same house.

Disney Plus is following in the footsteps of Netflix, which started rolling out its new account sharing policy earlier this year. The company has three streaming services under its umbrella, the most superior Disney Plus, Hulu, and ESPN+.

Still in revenue calls, Disney Plus also launched ad-supported subscription plans as well as price increases across all of its services.

Ad-free packages will cost 13.99 US dollars (IDR 213 thousand) per month, which is up 27 percent. Hulu prices without ads rose 20 percent to 17.99 US dollars (IDR 273 thousand) per month.

However, the ad-supported Hulu and Disney Plus subscription packages are still at an old price. This is quoted from CNBC International and Trusted Reviews, Friday, August 11.