TikTok Announces Global Live Streaming Competition Gimme The Mic on its Platform

JAKARTA - TikTok launched Gimme The Mic, a global competition to find new music talent and support music creators.

The competition will be held live on the TikTok LIVE page and will include live fan voting as part of the contest.

"TikTok offers endless fun and entertainment for everyone. Today, in honor of our diverse and talented music creative ecosystem and emerging artists, we launched Gimme The Mic," said TikTok in its official announcement, quoted Tuesday, August 7.

The virtual talent show will be divided into three, Auditions, Semi-Finals, and Grand-Finales. To audition, participants must register on the in-app audition page and post one short video (minimum 30 seconds long) with the hashtag #GIMMETHEMIC between August 7 and August 16.

Then after the audition period, 30 of the most popular creators from the US will be selected to perform and compete in pairs in the Semi-Finals, a series of LIVE videos with many guests on @tiktoklive_us from September 1st to September 3rd.

Those watching will have the opportunity to vote for their favorite artist in real-time. Users can collect votes when they complete tasks such as registering for LIVE events and more.

Then in the final round, the top 10 contestants from the Semi-Finals will compete in the US Grand Finale on September 10 for a chance to be crowned US Gimme The Mic champion.

"In addition to the title, the winner will receive 50,000 Diamond prizes (TikTok's in-app currency that can be exchanged and withdrawn for real money) and a ticket to be a contestant in our LIVE Global Finale," TikTok said.

"Taking place on September 22 and 23, the Global Finals will feature winners from around the world competing for the top spot."

The short video app giant says the Gimme the Mic competition is an opportunity for contestants to showcase their talents to a wider community.

It is claimed, this TikTok competition is for the sake of encouraging creators to use the LIVE page. Recently, TikTok has also continued to add more tools that content creators can use on their live streams, such as more control over who can view LIVE.