Welcoming Ramadan, TikTok Presents SABAR Content And Supports Drama Series On Its Platform

TikTok presents special Ramadan content (photo: Rana/VOI)

JAKARTA In supporting the month of Ramadan in the country, TikTok presents two special programs to accompany its users. The two programs are SABAR with Drama creators and series.

SABAR, as short as Friends of Ramadan, is content from creators that is shown to inspire, entertain, and bring happiness. In presenting the program, TikTok collaborates with a number of well-known creators.

In this program, Sda Tysna Saputra as the creator of fashion, Ulfa Alhanif and Ashilla Sikado as the creators of beauty, Mursid and Kim and Dea as the culinary creator, Nadia Alaydrus as the health creator, to Tirannisya as the creator of lifestyle.

"The creators who are the source of our inspiration are collaborating with us, we make them Friends," said Edwin Lengkei, Senior Manager of PR and Communications of TikTok Indonesia, on Wednesday, March 12. "These Friends will be assigned to create content for a full month."

In addition to presenting the SABAR program, TikTok also presents a special program in the form of a convex show. Edwin explained that TikTok currently supports uploading videos for 10 minutes so that it is suitable to display the Drama Series in vertical form.

The hope is that by not limiting the duration of creators, users can get the best entertainment and of course longer. In fact, according to TikTok's findings, users prefer to watch video shows with a longer duration even though the appearance is still vertical.

"Our community in Indonesia is happy with longer content and content in a format like the Ramadan Series. Therefore, we invite creators, we invite publicists to present entertaining and inspiring content," explained Edwin.

There are four Drama series supported by TikTok, namely What's Up with Sinta made by Indovidgram, 1 Cinta 2 Belief from Noice, Hati Position from SCTV, and Long Distance Ramadan from Anatman Films. These four shows can be searched manually on the search page.

Users can also access two Ramadan programs on TikTok via Ramadan hubs. This Hub will be displayed when users search for the word 'Ramadan' in the search bar. After that, TikTok will display a hub with curated videos.

"If you look here (at Hub Ramadan), the content displayed is indeed chosen according to the user's demand. There is also a number of content displayed from creators who are not Friends. So, TikTok has curated it," said Edwin when VOI asked about the accuracy of his page.