JAKARTA - YouTube is one of the most popular video platforms today. Of course, its popularity will continue to increase over time, even though it is overtaken by several social media that provide similar services. Yet YouTube remains at the milestone.
Many content creators who depend on this Google-owned platform. How not, only by making creative videos with a fairly long duration, they can also generate money from YouTube's monetization feature.
Unfortunately, not a few content creators have problems when starting their careers, such as viewers who don't grow, subscribers who don't show progress, as well as bad watch time.
Don't worry, AnyCreator Senior Optimization Manager, Yonathan Lim, shares tips and tricks to solve this problem based on data from a well-known YouTuber. Lim explained, firstly, content creators must pay close attention to whether the content they create is really needed by subscribers.
"Because many of his subscriber channels have millions, but he makes videos or uploads that recently have very small views, not like in his heyday. It turns out that after we investigated, he made content that had deviated from the content that generated his subscribers. ," said Lim in the webinar, Thursday, September 2.
"Let's say if the content that brings subscribers on his channel is content about mukbang, for example, then he makes other types of content, that's for sure the views won't be as big as that mukbang content because we can see it on YouTube Studio, we can see if you can subscribe to any video," he added.
Lim said the videos actually illustrate the expectations of the channel when they click the subscribe button.
"So we have to listen more to the subscriber from the data, make content based on the interests of the subscriber. So they have taken an interest in us, it's a good idea to make it possible to fulfill what they want," explained Lim.
Meanwhile, Lim said if viewed from the viewer's point of view, this is related to CTR (Click Through Rate), because CTR will convert impressions into viewers.
"If we upload a video for the first time, it will definitely have an impression. If at first these impressions will be converted into views, and from the view point of view we can keep the watch time, whether in the video, it will come back again to become a lot of impressions. So YouTube will offer our videos to many viewers in the form of impressions," said Lim.
Then, how to make the audience feel at home on our channel. Lim explained, "This goes back to the audience analysis method. We can see which parts are left out, which ones are comfortable. That must be adjusted when we create the next content," said Lim.
In addition, Lim also suggested for content creators to join the Multi-Channel Network (MCN). In addition to protection regarding copyright and audio used, several other benefits can also be obtained.
"Actually it depends on the MCN, in AnyCreator it's about optimizing the channel, always reviewing its performance, and giving tips and strategies on how this channel can develop well. We also have content lead ideas, that's important, because how does it affect content? made," said Lim.
"If the content is not interesting, it won't be helped if you want to make it like anything. So a successful channel starts with content, and if it fits with the profile campaign that is running on our marketplace, we will help," he added.
Keep in mind, if you want to join an MCN, you will usually incur a fee in the form of sharing revenue, but not all MCNs charge the same fee. "This actually varies, depending on the scale of the creator, but usually starts from 30 percent," concluded Lim.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
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