JAKARTA - The smart phone market is not completely bright. But Samsung Electronics is still strong. The South Korean technology giant led the market in Central and South America, the Middle East, and Southeast Asia in the first quarter.
Yonhap quoted Monday, May 25, reporting Omdia data showing Samsung still leads the smart phone market in the three regions. Omdia is a global technology market research institute.
In Central and South America, Samsung sold around 12.9 million units of smartphones from January to March. The figure is equivalent to 37 percent of the total 34.8 million units of mobile phones sold in the region.
Omdia said Samsung's sales were supported by the Galaxy A series. This product targets a wider market because it is more affordable than premium phones.
In the Middle East, smartphone sales fell 6 percent year-on-year to 11 million units in the first quarter. However, Samsung remained in the top position with a market share of 34 percent. Demand for the latest Galaxy S26 and Galaxy A is the main support.
Samsung also sold 4.6 million units of smartphones in Southeast Asia. That number is equivalent to 21 percent of total smartphone sales in the region.
This figure is interesting because the Southeast Asian market actually fell 9 percent compared to the same period last year. For readers in Indonesia, this region is important to observe because the pattern of mobile phone shopping is not far from the domestic market: prices, brands, and product choices are all decisive.
Omdia assessed that the strong sales of the Galaxy S26, which was launched in January, as well as the stable demand for the Galaxy A helped Samsung expand its market share in Southeast Asia.
Globally, Samsung also ranked first in the smartphone market in the first quarter with a market share of 22 percent.
For Samsung, the combination of premium products and more pocket-friendly series is still the main weapon. When the market is slowing down, this strategy keeps Samsung ahead.
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