Toyota Innova 50 Year Edition Has Sold Out In 1 Hour

Toyota's Innova 50 edition was sold out in one hour (Antara News)

JAKARTA - Toyota Kijang Innova 50 Year edition in Indonesia suddenly sold out within one hour after being released to the public. This limited edition of Innova is only available for 50 units.

"Since its launch on April 9, 2021, then we display it on the official website, in just one hour, 50 units have been booked out, sold out", said PT TAM's Marketing Director, Anton Jimmi Suwandy in a virtual event held by IIMS Hybrid 2021, Thursday, April 15th.

He also explained that the public's enthusiasm for the Kijang Innova special edition for Toyota's 50 Years was fairly high. For its own marketing method, this limited edition Innova is sold on a first come first served basis.

Anton also explained that the limited edition Innova would no longer be produced because the company deliberately provided it on a limited basis. Of course, these cars will become rare in the market.

"For the 50 year edition, I don't think it's possible, because this product is indeed a limited edition. But in the future, we will see the possibilities of making other limited editions", said Anton.

For the price of the Kijang Innova special edition itself costs IDR 404.5 million for the V Luxury Gasoline AT type. While the price of the limited edition Kijang Innova type Venturer Diesel AT is priced at IDR 482.7 million. The limited edition Innova has a special design and is different from the standard version.

It comes with a gold sticker design that extends on both sides. The gold sticker marks Toyota's 50 years in Indonesia. In addition, it also symbolizes the journey of the Kijang car from the first generation to the newest.

The rim of the car comes with a sporty design, while the entertainment facilities themselves have provided the latest audio speakers from JBL. In addition, the 50 years old Toyota logo design was also featured in the interior design of the Innova car.