JAKARTA WhatsApp, a messaging application that has developed into a feature-rich platform, now presents a new solution to deal with the often complained about spam marketing problem by users. This feature allows users to stop receiving promotion messages from certain businesses without having to block other important communications, such as order updates or authentication codes.
According to a report from TechCrunch, WhatsApp allows businesses to send messages based on four main categories:
Meta, WhatsApp's parent company, announced that it will introduce granular controls in business chats. This feature allows users to refuse promotional messages (marketing) but still receive other important messages, such as order updates or verification codes.
This feature provides flexibility for users to adjust the type of message they want to receive. For example, those who only want to receive order updates without being bothered by promotional offers can now do it easily. In addition, if one day users are interested in receiving promotions again, they can subscribe manually.
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For those who want to immediately reduce the disruption of spam marketing, WhatsApp also provides several alternative options, such as:
This new feature will be very useful for users who want inbox to be neater but still get important messages from business. It is also suitable for those who are only interested in seasonal promotions, such as year-end discounts or special offers.
With this feature, WhatsApp not only helps users reduce interference but also gives more control over their experience on the platform. Users can now enjoy more efficient and relevant messaging services according to their needs.
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