Apple Launches New Feature To Promote Apps On App Store

App Store view (photo: dock. unsplash)

JAKARTA Apple has done many things to support application developers in the App Store, one of which is by showing the best application on the main page. However, this method is not enough for developers.

There are millions of apps available on the App Store and not all apps can be highlighted on the main page. It's not known how Apple is choosing the apps it wants to highlight, but usually the apps seen on the main page are popular apps.

Therefore, applications from individual developers or small developers may not get attention and only have a few downloads. If the total app downloads don't increase, iOS users won't be interested in downloading the app.

To overcome this, Apple is rolling out a new feature for app developers called Featuring Nominations. Developers can apply for promotion nominations to let the App Store team know that they have just launched a new app or feature.

"Setting content and improvement of applications or games through consideration of the App Store feature with new Featuring Nominations on the App Store Connect. Send nominations to inform our team about new launches, in-app content, or additional functions," Apple told TechCrunch.

Once the nominations are received, the App Store team will conduct a review. If a request from the developer is granted, Apple will notify those who submitted the request that the application will be displayed on the Today tab available on the App Store.

This is a very useful feature for new developers. To invite demand, developers need to download the App Store Connect first. This application is available for free on iPhone and iPad running the iOS 17 and above versions.