Reku Committed To Increase Gen Z Financial Literacy With Sophisticated Features

Illustration of the Reku platform (photo: Reku)

JAKARTA - The Financial Services Authority (OJK) noted that Gen Z's financial literacy rate (born 1997-2012) was only 44.04 percent or 3.94 percent lower than the millennial generation.

Seeing the fact that Gen Z's low level of financial literacy in Indonesia, as a leading investment platform in Indonesia, Reku continues to strive to carry out literacy programs to various generations, including young investors.

Last month, Reku launched more than 600 US Shares on its platform. Although US Stock investors are dominated (70 percent) by Millennials and Gen Z, Reku's research shows that 40 percent of the public is facing difficulties in understanding news related to US Shares.

"Therefore, through the Insights feature, Reku summarizes information with various methodologies and analysis techniques that are easy to understand in one score to make it easier for investors to make decisions," said Reku Co-CEO Jesse Choi.

With this feature, investors can easily learn about news in mass media and conversations on social media, as well as provide notifications to investors when a US Stock company suddenly goes viral on Buzz Score.

Then, investors can also monitor the price status of US Shares which is currently discounted at the Value Score which also identifies companies with strong fundamentals and positive performance at Quality Score.

In addition, Jesse said another feature that the younger generation likes is Packs which helps investors invest in a number of US Shares with positive performance as well as investing like well-known global investors such as Nancy Pelosi and Harvard Endowment Fund.

"In the future, Reku will continue to develop educational features and programs that not only bridge young investors to invest, but also increase financial literacy and inclusion in society, especially the millennial generation and Gen Z in Indonesia," said Jesse.