WebEngage Expansion To Indonesia, Aim For Growth 5 Times With AI

WebEngage platform display (photo: WebEngage)

JAKARTA - According to a report by the International Data Corporation (IDC), AI-generative investments in the Asia Pacific (APAC) are projected to reach 110 billion US dollars in the next four years.

Seeing this potential, WebEngage, a global platform in customer retention and interaction, announced its expansion into Indonesia and the Asia Pacific market, to achieve up to five times growth by 2027.

Through this expansion, WebEngage is ready to improve customer experience and encourage sustainable growth in Asia Pacific for businesses targeting the B2C (business to consumer) segment through the use of technology, including AI.

Hetart Patel, Vice President of Growth Markets (MEA, Americas, APAC), WebEngage emphasizes the importance of Indonesia and Asia Pacific as key markets for companies.

In today's competitive market conditions, business people are increasingly aware of the importance of personalized customer interactions to encourage loyalty and increase Customer Lifetime Value (CLV). Our AI-powered Customer Data Platform (CDP), personalization machines, and a series of interactions consistently have provided increased revenue and margins for businesses in the Asia Pacific market for business partners, "said Patel.

In addition, WebEngage also builds strong partner ecosystems such as the Global System Integrators, Consulting Houses, and Digital Marketing Agencies in Indonesia, Malaysia, Vietnam, Thailand, and the Philippines.

According to him, the current conditions show a significant gap in the adoption of a generative AI among business actors, which limits their ability to create very personal content and conduct experiments.

Our goal is to change that narrative. By integrating our proven AI capabilities for certain industries and sub-industries, businesses can increase creativity and achieve new levels of efficiency, "added Patel.

WebEngage is committed to a long-term growth strategy in the Asia Pacific region, focusing on innovation to meet the unique market needs.