Cook Team Opens Fifth Avenue Store When IPhone 16 Sales Start

Sales of the iPhone 16 officially started at the flagship store Fifth Avenue, New York (photo: x @tim_dook)

JAKARTA iPhone 16 sales officially started at various Apple retail locations around the world on Friday, September 20. Like the annual tradition, Apple CEO Tim Cook is present at the Fifth Avenue flagship store, New York, to open sales of Apple's newest products.

Crowds of fans gathered at various global Apple Stores, looking forward to getting the iPhone 16, Apple Watch Series 10, and updated AirPods lines. On Fifth Avenue, Cook is seen taking selfies with fans as customers rush to buy the latest products from Apple. This year, Cook was accompanied by Deirdre O'Brien, Apple's Senior Vice President for Retail.

Although Apple's new product sales have always attracted attention, CNBC reports that this year's crowd looks smaller than previous years, where UPS also stated that demand was lower. Some customers say that the camera feature is the main attraction for increasing the iPhone 16, while the Apple Intelligence feature is getting lower attention.

The opening of the Fifth Avenue store by Cook has become a tradition for Apple. In 2023, Cook also started selling at the same location with Greg Joswiak, Senior Vice President of Global Marketing. Previously, in 2019, Cook was present at the launch of the iPhone 11, which also inaugurated the reopening of the shop after two years of renovation.

The launch of the iPhone 16 continues Apple's trend of creating big moments in the world of technology, although market enthusiasm this year seems to be more under control.