Layoffs Again, Apple Cuts 100 Employees In Service Division

Apple lays off hundreds of employees (photo: dock. unsplash)

JAKARTA Apple has reportedly cut 100 employees in its service division. Termination of Work Relations (PHK) has had the most impact on the team managing the Apple Books and Apple Bookstore apps. Based on a Bloomberg report, this layoff also has an impact on technicians and service teams managing Apple News. To date, it is not known exactly how many employees have been laid off in each of these divisions. According to unnamed sources, Apple Books is part of the cropping as this application is no longer prioritized by the company. Although Apple Books is not considered part of the main service, the app is still getting new features gradually. Meanwhile, it is not known for sure why Apple cut dozens of employees at Apple News. Bloomberg sources explained that layoffs at Apple News did not indicate that this service was no longer the main focus. Before entering 2024, Apple was known as a company that rarely lays off and even falls into the best workplace category. However, after performing four layoffs within a year, Apple occupied 39th position on Glassdoor's annual list.

Throughout this year, Apple has cut more than 800 employees from various divisions. The first wave of layoffs affected 121 employees working in San Diego, California. This happened because Apple closed offices at the location. The office contains a Data Operations Annotation Team created to work on Artificial Intelligence (AI) projects, one of which is Siri. Although many were laid off, a number of employees were offered to move to Apple offices in Austin in the same position. Next, in the middle of this year, Apple carried out two waves of layoffs due to its two large projects, namely Apple Car and Micro-LED for Apple Watch, failed to work. These layoffs caused more than 600 employees to lose their jobs.