Perfect Corp Encourages Business Growth In The Beauty Industry With AI-Based Try-On Technology

Try-On technology from Perfect Corp (photo: dock. Perfect Corp)

JAKARTA Perfect Corp, a company with Artificial Intelligence-based (AI) solutions, says that its technology plays an important role in beauty and fashion industries in driving business growth. This belief arises because of the technology that Perfect Corp developed, such as Virtual Try-On and Foundation Shade Finder, can significantly increase sales figures. So far, several companies have succeeded in increasing their sales and conversion thanks to Perfect Corp technology. Perfect Corp CEO Alice Chang told VOI that its artificial technology has been used by several large companies, one of which is Estship Lauder. After applying Virtual Try-On technology, the conversion of this company has increased by 2.5 times. Other major companies that use Virtual Try-On and Foundation Shade Finder of Perfect Corp are Wardah and Avon. Thanks to these two technologies, Wardah's web traffic increased by 134.41 percent, while Avon's conversion increased by 320 percent. This percentage shows that Perfect Corp technology is very useful in the beauty and fashion industries. Alice believes that these positive results are driven by, "accurate, interesting, and personal experiences." Still related to the improvement experienced by company partners, Alice explains that Virtual Try-On technology is also able to reduce the product recovery rate. When consumers try their products virtually, they can determine products that match their color, skin, up to their facial features. "In addition, our AI-based product recommendation machines, such as those contained in AI Skin Analysis solutions, suggest products that are in line with individual consumer needs, thereby reducing returns opportunities," Alice explained.

Perfect Corp offers several technologies that focus on four pillars, namely Beauty AI, Skin AI, Fashion AI, and Generative AI. The technology made specifically to virtually try make-up products is Beauty Skin. Users can try blush, lipstick, powder, to eyeshadow on their faces through a mobile screen. AI fashion has almost the same function as Beauty AI, it's just that this technology focuses on accessories such as glasses, watches, necklaces, and others. For Skin AI, this technology is able to analyze 14 skin conditions such as wrinkles, pores, and pigmentation. Alice said that all these technologies can be put into various platforms or mobile applications, particularly e-commerce. Perfect Corp officials guarantee smooth integration so that user experience in e-commerce can also improve. "These technologies are seamlessly integrated into various platforms, including mobile applications, e-commerce sites, and retail experiences, to create interesting and personal interactions with consumers," said Alice.