Xiaomi Prepares AI Glasses With Goertek, Released In The Second Quarter Of 2025

Xiaomi is rumored to be entering the AI glasses market, in collaboration with Goertek (photo: x @itzineru)

Jakarta - Xiaomi is rumored to be entering the AI glasses market, in collaboration with Goertek to launch its newest wearable device which is scheduled to be released in the second quarter of 2025. This product is expected to be released in conjunction with the Mi Fan Festival in April.

According to an internal source, Xiaomi CEO Lei Jun set an ambitious target for these glasses, with an expected shipping volume of at least 300,000 units. These latest AI glasses are designed to compete directly with Meta's Ray-Ban model, integrating AI technology and advanced hardware features.

Main Features and Market Positions

Reported by "Intelligent Emergency," Xiaomi's AI glasses will be equipped with various cutting-edge technology modules, including AI integration, audio headphones components, as well as camera modules, developed to compete directly with Meta's high-tech glasses.

The device will most likely be under the main Xiaomi brand, marking the company's important step in expanding its wearable technology product.

Apart from Xiaomi, several technology companies such as OPPO, Vivo, Huawei, Tencent, and ByteDance are also exploring the AI glasses market. However, their project is currently still in its early development stage, and it is estimated that the launch of these products from these companies will occur towards the end of 2025.

Xiaomi's move comes amid rising competition in the smart glasses sector, both at the global and domestic levels in China. Meta recently launched AR product, Meta Orion, in September 2024, which is equipped with advanced AR technology and is expected to enter mass production by 2027.

Meanwhile, several Chinese technology companies such as Meizu and Baidu also continue to introduce innovative products in the category of smart glasses. Meizu has launched several smart glasses products, while Baidu's Xiaodu AI Glasses glasses will be present at the market in early 2025.

Xiaomi is not a new player in the smart glasses market. Earlier this year, the company released Mijia Smart Audio Glasses which focused on audio experiences with air conduction technology. At a price of around 63 US dollars (Rp. 990 thousand), these glasses present sound through ultrasonic speakers embedded in frames, providing a unique audio experience without large headphones.

Along with Xiaomi's commitment to developing wearable technology, their upcoming AI glasses are expected to be an affordable alternative to premium products from Meta and other competitors.