Instagram Denies Advertising Trials In Threads

Threads is still focused on developing the application (photo: dock.unsplash)

JAKARTA Several developers and technicians found ad reference in code form, including references to sponsor items, within the Threads app. However, Instagram has denied testing ads. Instagram Spokesperson Alec Booker did not provide an explanation regarding ad reference and sponsor items found by a number of developers. Bookers only explained that Instagram is currently not testing the technology, either at this or in the near future. "At the moment we are not testing ads on Threads and there is no direct schedule for monetization yet," Booker said, quoted from TechCrunch. It seems that Instagram is still focusing on upgrades and feature updates in the Threads app. Earlier this year, Meta CEO Mark Zuckerberg told investors that the team developing Threads should focus on retention and base improvement first. If it is already at a possible point, the scale of the Threads community will be expanded. Once the second stage is reached, Threads will monetize. It is not certain when monetization will start because Threads still have many tasks, such as adding new features that are integrated with Instagram and the view of the audience.

Some time ago, Instagram Head Adam Mosseri said that Threads will air ads in the future. Mosseri explained that revenue from advertising will be used to pay for the people and servers that develop Threads. "In the end we are a business and Threads need to make enough money to pay people and servers needed to run services and provide them to people for free," Mosseri explained via the Threads account.