JAKARTA SoundCloud, an open audio platform, launched an online store called the SoundCloud Store. Starting August 13, the store will sell a variety of exclusive items made specifically for fans. The platform for musicians says that the strength of fandom is not limited to song streaming. Many fans want to support their idols or artists in other ways, such as buying merchandise that reflects their identities. Therefore, SoundCloud Store will provide knick-knacks from certain artists, t-shirts, hoodies, to limited edition accessories. Not only selling official items from artists, SoundCloud will sell official items made by the platform. "The SoundCloud Store provides artists who reflect authentic relationships between creators and listeners. Now you can look attractive while showing your love for music and support your favorite artist," said SoundCloud. Currently, SoundCloud Store is only available in the United States, European Union (UE), and Canada. The website only provides a small number of merchandise of artists listed on Next Pro. All artists have the right to claim 100 percent of their income from merchandise.
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SoundCloud emphasizes that all merchandise profits will be submitted directly to the artist. Interestingly, the SoundCloud Store is integrated with the main SoundCloud platform so that fans can buy merchandise easily. In accordance with SoundCloud's statement, the number of artist merchandise is still limited. Since it was first opened, the SoundCloud Store has sold merchandise from, "Wiz Khalifa, Denzel Curry, OKurfacejoeyy, Bktheru, and Armani White."
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