Tokopedia And ShopTokopedia Encourage The Progress Of The Batik Industry In The Digital Age

Tokopedia and ShopTokopedia encourage the recovery of the batik industry in the digital era (photo: ShopTokopedia)

JAKARTA - Tokopedia and ShopTokopedia through the #MelokalWith Batik campaign are trying to advance the local batik industry in the digital era in order to have a positive impact on the national economy.

Seeing the huge potential of the local batik industry, it finally made Tokopedia and ShopTokopedia try to accelerate the use of digital platforms for as many batik MSMEs as possible to create opportunities and contribute to the national digital economy.

"One of them is by intensifying the #MelokalWith Batik campaign since January 2024 in various regions in Indonesia, such as Solo and Yogyakarta," explained Tokopedia and ShopTokopedia Senior Communications Lead, Antonia Adega in a statement on Monday, August 12.

In addition, Tokopedia and ShopTokopedia together with the local government have also attempted to accelerate the Digitization of Local Batik MSMEs through comprehensive online business training, including in Solo and Yogyakarta.

"Almost 500 batik MSMEs participated in online business training and 50 percent of the participants decided to open a shop at ShopTokopedia," said Antonia further.

On the other hand, Tokopedia and ShopTokopedia also present the #MelocalWith Batik Special Pages in their application to provide comprehensive support, ranging from marketing, promotion, and exclusive exposure, to batik products.

There is also Batik Soctainment where Tokopedia and ShopTokopedia collaborate with a number of content creators to increase interest in batik, by helping audiences interested in finding entertaining and informative batik content, as well as increasing exposure and sales of local batik MSMEs.

Thanks to the #MelokalWith Batik campaign, the trend of online shopping for batik in the community has increased. At Tokopedia, during the second quarter compared to the first quarter of 2024, several batik products with the highest increase in the number of transactions, including batik skirts, batik scarves, and batik pants, with an average increase in the number of transactions almost 1.5 times.

"Tokopedia and ShopTokopedia hope with a collaboration campaign like

"#Melokal DenganBatik, akan lebih banyak lagi UMKM yang merasakan kemudahan dan manfaat berbisnis online," tutup Antonia.