The Trend Of Buying Local Products Through Tokopedia And ShopTokopedia Increases

One of the local MSMEs on ShopTokopedia (photo: ShopTokopedia)

JAKARTA - Tokopedia and ShopTokopedia help business actors in Indonesia start and build businesses, and make it easier for people to reach various needs products, through the use of technology.

"MSMEs are one of Tokopedia's strategic partners and ShopTokopedia. Now there are more than 21 million sellers at Tokopedia and ShopTokopedia, the majority of which are MSMEs," said Tokopedia and ShopTokopedia Head of Communications, Aditia Grasio Nelwan.

The synergy between Tokopedia and ShopTokopedia has finally provided a wider stage for business actors in Indonesia, including MSMEs, as well as making it easier for people to access local products.

"For example, Tokopedia and ShopTokopedia together with the Ministry of Trade of the Republic of Indonesia (Kemendag RI) launched a Local Buyer campaign and feature at the moment of the December 2023 twin date to provide a special storefront for local brands, and encourage more people to use local products," Aditia explained.

Aditia also mentioned a number of areas that also experienced the highest increase in the number of transactions through the Local Buyer campaign at Tokopedia, including: Jepara (Central Java), Cirebon (West Java), and Ciamis (West Java), with an average increase in the number of transactions almost 2 times.

Meanwhile, several products with the highest increase in transaction numbers through the Local Buying campaign at Tokopedia, based on data from Tokopedia, Semester I 2024 compared to Semester II 2023 - National/Indonesian Data, are diapers, hampers, and camera accessories with an average increase in the number of transactions more than 9 times.

In addition, a number of selling areas on ShopTokopedia's Local Buying page experienced the highest increase in the number of transactions, including: West Sulawesi, Bali, and Central Sulawesi, with an average increase in the number of transactions almost 1.5 times.

Meanwhile, several products from sellers on the Local Buying page on ShopTokopedia with the highest increase in the number of transactions, including: books and magazines, home renovation equipment, and shoes, with an average increase in the number of transactions almost 2 times.