Meta Update Main Metrics In All Instagram Formats

Meta will change the main metric in Instagram (photo: dock.unsplash)

JAKARTA On Thursday, August 8, Meta announced that it will change the main metric on Instagram. Meta will implement the View metric on Reels, Live Streaming, Photo, Carousel, and Story. Through a Creator account on Instagram, Meta says that this change will roll out in the coming weeks. Later, creators can measure how many times their content is replayed or replayed on Instagram users' screens. "View will make sure you have the same metric across Instagram (both Reels and non-Reels) and help you better understand how your content performs, whatever the format," the company says. Instagram Head Adam Mosseri also explained about this change in his account. Mosseri said that this change was made so that creators could better understand the performance of their content in a more straightforward way. "Historically, we have shown different metrics for Reels vs other posts, but we want to develop this metric to better understand the performance of your content, whatever the format," Mosseri explained in his post.

After the View metric is used, the Play metric for Reels will be removed gradually from Insight. View will also be the main metric for non-Reels content, but this metric will not be displayed on Insight, but on Meta Ads Manager. "Other metrics such as Accounts are achieved, Accounts involved, Interactions, and Watchtime will continue to be available on Insight, but the location will shift," Meta said. "With the replacement of Plays with Views, you will now see the Views icon, not the Plays icon."