JAKARTA - Amazon reportedly started showing ads on Fire TV devices before screensavers appeared. This image-based ad will be fully displayed on the screen and last 30 seconds to one minute before finally showing the screensaver.
Fire TV devices from 2016 onwards will reportedly be affected by this change. Amazon has confirmed to Cord Cutters News that this ad is part of the "Ambient Experience" that is being launched.
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Previously, Google TV, Roku, and Fire TV had already shown ads, but Amazon's latest move was considered more aggressive. Amazon confirmed that these ads will begin to appear on older Fire TV devices, so it is likely that many devices will be affected by these changes. Amazon has been asked for further confirmation regarding this screensaver ad and affected devices.
This change is expected to only be a trial or have an easy way to disable the screensaver ad, given that this ad format is quite annoying and uncomfortable for users.
This can be even more annoying if users subscribe to streaming services that already support ads, so they will see more ads before they can watch the desired content.
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