JAKARTA - Barantum, the provider of the CRM Omnichannel, Call Center and WhatsApp Business API solutions in Indonesia revealed the reasons for the importance of official badges on WhatsApp Business for entrepreneurs.
Because according to him, there are still many businesses that have problems communicating with customers. One of the reasons is the circulation of fraud cases that are increasingly rife with the emergence of fake accounts on behalf of certain businesses.
This situation then makes customers hesitant and reluctant to interact further with business WhatsApp accounts that do not have an official verification sign.
Fortunately, Meta has a WhatsApp Verified Badge or WhatsApp with a green tick that allows businesses to increase their business credibility.
To that end, Barantum shares some benefits of using WhatsApp Official for your business.
Reasons Business Must Use WhatsApp Official
If your business meets the requirements and gets a WA green tick in your business account. This will certainly increase the confidence of your customers significantly.
Your business name will also be directly displayed on the user's message window even if your number is not saved by the customer.
WhatsApp Official Tick Hijau is also supported by other features that can accelerate customer service such as chatbots, autoreply and many more that will help increase the satisfaction of your customers.
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All messages and WhatsApp numbers that enter your business will be saved automatically into a customer database that can be reprocessed and converted into sales.
It has been integrated with various other channels such as email, social media (such as WA, FB, IG, Twitter/X, Line, Telegram), to marketplaces.
You can also send promotion messages without having to save a customer number using an official WhatsApp Blast feature that is safer and avoid being blocked.
There are also complete reports and analytics available, ranging from the average speed of replying to each admin, the number of incoming messages in each channel and many more.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
