Fast Food Alternative, This Fried Chicken Restaurant Raises The Value Of Enthusiasm In Business

Chicken fried (Doc. Instagram Mecca)

JAKARTA - In the midst of the rise of fast food restaurants that are included in the community's boycott list for reasons of being discriminated against in collaboration with Israel, later emerged like mushrooms, similar concept restaurants that offer alternative choices.

In today's era, consumers are increasingly aware and active in choosing what they consume. We are here as fast food restaurants that not only present delicious fried chicken, but are also the main choice for those who want to find halal food and good values," said Nusantara Business Inspiration CEO, Gufron Syarif in his official statement.

He explained that the fried chicken restaurant was built based on 3 main values, namely halal, family, and Palestine. Halal is the fundamental principle of production and operations, ranging from the selection of raw materials used, suppliers of raw materials that are free of affiliation, to production and processing processes that are in accordance with Islamic law.

The restaurant is also designed to be a restaurant that provides a pleasant experience for each family, with a variety of favored fried better menus, a comfortable area, and has a playground area for children's playgrounds. Beyond that, it also carries out initiatives for Palestine, where Mecca will donate Rp1,000 from each chicken cut sold to donate to Palestine.

On the day of its inauguration, Mecca at the same time distributed donations of Rp150,000,000 to Palestinians to Adara Relief, a humanitarian agency focused on the Palestinian issue. These donations were collected from the accumulation of Mecca sales during the soft opening and sale of the Haus Pahala package for Palestine.

This launch is not just the launch of a new local brand, but a call for business people to take concrete steps. We want to invite other business actors to create positive impacts, take advantage of their resources to participate in fighting against injustice and together in goodness," concluded Gufron.